Product launches party
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Description
A launch party is thrown by a company to celebrate the release of a new product or service. The launch party has become associated with software and the technology industry due to the lavish and costly launch parties thrown by companies. A company will throw a launch party to draw in potential new customers and to increase public exposure for their brand name, using a open bar, catered food, and a variety of entertainers. Most launch parties represent a substantial investment for the company
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Product launches party